Watch and Jewellery Show In Basel, Switzerland
Posted: Friday, February 04, 2011
by Tomer Harel
Key Scouts
Basel, Switzerland is the place to be in March, 2011. Baselworld, the world's most famous watch and jewellery show will be open from March 18 to March 25th. All leading suppliers of watches, jewellery and precious gems will be displaying the latest in design and technology. Anyone who is interested in the watch and jewellery market will want to make it to Baselworld 2011.
Baselworld is an upscale event, allowing exhibitors from every nation to view the latest products. Precious gems will be displayed, some of the most amazing in the world, with up to twenty stones of ten or more carets each. Baselworld, a classy, top-notch show, attracts nearly 100,000 visitors each year. This includes retailers, wholesalers, distributors, agents, reporters and jewelers.
Baselworld is particularly important to retail businesses in this day of troublesome economics. Watch and jewellery businesses can benefit from learning what is most likely to sell in the coming year. In fact, the show is so important that even in tough economic times, exhibitors and retailers focus their marketing, purchasing travel budgets on making sure they attend much needed show. With influential buyers visiting this significant industry gathering, it's no wonder that those in retail know they can't miss Basel.
Baselworld can be reached very easily by various means, as it is well-located for transportation - air, rail and car. By automobile, the EuroAirport is only ten minutes from the city center. There are three different train stations that offer direct connections by high-speed train to the main cities of Europe. The well-orchestrated public transportation system in the Basel area and the exclusive Baselworld 2011 provides shuttle buses to will ensure that you enjoy suitable travel once you arrive at Basel.
Exclusive products of all brands can be viewed by visitors of the show. The exhibition hall is situated on several floors with different halls, covering more than 160,000 square meters. Each hall has a specialized section. Watch brands are in the Hall of Dreams, Hall of Desires, Hall of Fascinations, Hall of Sensations, Hall of Inspirations, and Hall of Emotions. The Hall of Visions, Hall of Feelings and Hall of Impressions showcases various jewellery brands. Stones and pearls will be seen in the Hall of Elements. The Hall of Innovations showcases clocks, watch straps, packing materials and displays. In the National Pavilion, there will be various watches, jewellery and other goods shown in the Hall of Universe.
While Baselworld is a trade show, its purpose goes far beyond exhibiting merchandise. The show launches new trends in jewellery and watch designs. Business literally begins with the new and exciting trends that are created here. Not only are the world's top brands of watches and jewellery represented here, but it is the top of their product lines. This exclusive collection of goods is like no other show in the world, displaying the latest trends to retailers, distributors and wholesalers from all over the globe. There are 3,000 journalists who attend the event who then return to their respective communities to report on the happenings.
Those who have attended the event in past years have described it as exciting and thrilling. Some say that if they did not attend this event, they would literally lose track of what is going on in the watch and jewellery business. Some say that the action, PR and press at the event make it especially fun and memorable. Some commented that they are better able to communicate with collectors and clients after attending the show. Inspiration and diversity make the show a trendsetter for those in the watch and jewellery industry.
Many use the show as an opportunity to trade ideas with others. Shop openings and planning events are discussed. As retailers, agents and jewelers discuss ideas, they develop an excitement and expectancy for the upcoming year. Part of this is due to the new technology that is revealed at the show. New designs will be shown and new mechanical introductions will be examined and analyzed.
Baselworld is attended by both trendsetters and pioneers who come from all corners of the world. Global trends, as well as local ones, are seen and the opportunity for growth and development is enhanced by the likeminded people who are also in attendance. Anyone in the luxury business is going to find attendance at Basel the place to be for new feature, trends and the latest innovations.
WRNTY provides manufacturers and importers in the watch and jewelry market with a novel yet simple approach for gathering and analyzing their wholesale, sell-through inventory information through our wholesale distribution software. Visit us at our website to learn about attending BaselWorld 2011.
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